Serotonine Generator

What if the creative energy of a company could be traced back to one visible source at the heart of the office?

Together with Mathieu from RYO.Z, Sagitta Creatives created Serotonin Generator, a chalk wall drawing for 0-to-9 Cross Creative Agency and 0 Entropy, two companies sharing the same space and complementing each other through design, concepts, strategy and technology.
The project started from the idea that 0-to-9 gives companies and organisations a dose of serotonin through their creative work, raising the question of where all that positive energy actually comes from.
We imagined that source as an inexhaustible generator placed at the core of the company, turning an ordinary office wall into a playful visual story that visitors encounter immediately upon arrival.
Entirely drawn in chalk, the mural became a temporary yet characterful intervention that made the identity, humour and creative spirit of both companies visible in their everyday workspace.