Coolsingel
Dimensions
32.000 m²
Space
Physical Space
Part of the perspective/
Gemeente Rotterdam, 0to9 Values-Driven Creativity, Chris Bonis, RYO.Z
What if a city under construction could still feel alive, recognisable and owned by the people moving through it?
Coolsingel was a public visual campaign led by 0to9 values-driven creativity in Rotterdam, created during the renewal of one of the city’s most iconic boulevards.
The project responded to the challenge of a street in transition: a central public route that was physically changing, but still needed to feel connected to the people, energy and identity of Rotterdam.
Through large-scale portraits, graphic interventions, murals and the idea of leaving your mark, we turned temporary construction surfaces into visible city stories.
The result was a visual layer on top of urban redevelopment, showing that transformation is not only about paving, traffic and architecture, but also about recognition, participation and the feeling that a renewed city still belongs to its people.
Publications & Media
Video
