We approach every challenge like our own symbol that is divided into 3 parts:
The core: Everything starts here. We first map the core values, mission & vision here. What is the current situation and will be the desired future state? If we know who you are from the inside, we can radiate that to the outside. See it as the beating heart of everything.
The feel: The feel is mainly about how the target audience experiences your brand. They must feel what you feel. Hereby we create the entire experience around you and your brand, especially for your target group. This is the skeleton that provides stability.
The look: Look good, feel good. Once the core and the experience have been determined, we will dress it with colors, style elements and creative expressions & attributes. It has to look attractive to the target group. The skin and clothes come over the skeleton in the form of strong visuals.